Demand Generation: Social Media for the Small Business

Learn how to drive sales through Facebook, Twitter, LinkedIn and all other social channels.

Rating
4.5
Level
Intermediate
Type
Optimization
Duration
42 min
Topic
Social Media Marketing
 

Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more Fans, followers, and conversions, and start improving your social media marketing today.

Get more likes, fans, followers and, ultimately, more conversions. You will quickly learn how to improve your Facebook, Twitter, LinkedIn and social media marketing in general in this survey of the most popular social networks in the United States.

You Will Learn

  • What the Facebook EdgeRank algorithm is, and how to take advantage of it to ensure your Fans see your updates
  • How to leverage PPC ads on Facebook and LinkedIn to grow your audience
  • Tips for using YouTube's promoted products to engage new viewers
  • When to use promoted stories on Twitter, and how to get started
Instructor: Jason Kane

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant