Transitioning from Social Media to Social Business

Learn how empowering employees as brand ambassadors can build your social business. There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media as primarily a media channel through which their brand can be marketed to audiences – a limited view on social business. At the other end of the spectrum are those led by top management to create engagement with all stakeholders- - not just customers. For many businesses, adopting this social business practice means prioritizing their own employees as key stakeholders for engagement, ultimately empowering them to be brand ambassadors. These organizations see social as a “business” culture, embracing employee branding as a very positive asset that breeds loyalty and brand evangelism in a natural way. In this class, marketers and business executives from mid-size and large organizations can learn how to make the transition from tactical use of social media to strategic social business practices.

Rating
5
Level
Intermediate
Type
Optimization
Duration
36 min
Topic
Social Media Marketing
 

There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media as primarily a media channel through which their brand can be marketed to audiences – a limited view on social business. At the other end of the spectrum are those led by top management to create engagement with all stakeholders- - not just customers. For many businesses, adopting this social business practice means prioritizing their own employees as key stakeholders for engagement, ultimately empowering them to be brand ambassadors. These organizations see social as a “business” culture, embracing employee branding as a very positive asset that breeds loyalty and brand evangelism in a natural way. In this class, marketers and business executives from mid-size and large organizations can learn how to make the transition from tactical use of social media to strategic social business practices.

You Will Learn

  • How to understand the motives behind becoming a social business 
  • How to gain insights from research reports about social business 
  • The 5 characteristics of a social business
  •  How to develop a content strategy for a social business. 
Instructor: Bernie Borges

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