58% of IT decision-makers are using LinkedIn to influence their purchasing decisions (Forrester Research). If the same study was done for other B2B industries, they'd find the numbers to be very similar or even higher. It is now critical for B2B organizations, professional service firms and small businesses to optimize their marketing on LinkedIn to maximize lead generation. In this class, you will learn the step-by-step process of turning your LinkedIn profile into a marketing tool that attracts prospects. In addition, you will learn the necessary actions for driving your connections into your sales funnel.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.