Social media marketing classes that focus on implementing Facebook’s OpenGraph functionality show how companies can boost social traffic as well as increase social media ROI. Facebook's OpenGraph protocol gives web developers a certain level of customization over how information is carried over from a non-Facebook website to Facebook when a page is "recommended", "liked", or just shared. OpenGraph can be used by third-party applications to get users to engage with your brand, and find other users who share similar interests leading to increased ROI. In this social media class, marketers will also learn how to use Google Analytics to measure website traffic in reference to Facebook. This Facebook marketing class, Increasing ROI with Facebook: 8 Business Cases class, by Emeric Ernoult, shows how companies use OpenGraph to increase their ROI.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.