Inside The Mind of A Social Influencer

Learn how to leverage an influencer content marketing strategy.

Rating
4
Level
Basic
Type
Strategy & Planning
Duration
27 min
Topic
Social Media Marketing
 

Marketers now understand that engaging with influencers is a key component of any content marketing strategy. Fortunately, identifying those influencers is becoming much easier thanks to search and social analytics. But crafting a successful engagement strategy entails a deeper dive into understanding how influencers tick and how their behaviors differ based on the social platform. This class will share insights from both a brand and influencer perspective so marketers can tailor their content strategies to the influencers and platforms that best match their consumer.

You Will Learn

  • How to engage with influencers in a tailored fashion across social
  • How to distribute content with influencers most relevant for each platform
  • How to leverage analytics to understand the performance & contribution of each influencer.

 

Instructor: Holly Hamann

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant