Introduction – What Is Social Media and Why It Matters

Rating
4
Level
Basic
Type
How To
Duration
29 min
Topic
Social Media Marketing
 

There are many misconceptions about social media – and what it is or isn’t good for when it comes to delivering business value for B2B organizations. This initial class introduces some definitions around social media and starts off with some of the most common misperceptions and pitfalls of social media – plus some tips on how to avoid them.

You Will Learn

  • How to understand the 5 most common pitfalls of social media
  • 4 unique reasons social media is better for B2B brands than for B2C brands
  • Why social media matters for influencing target audiences in B2B industries.
Instructor: Rohit Bhargava

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant