This social media email marketing class shows email marketers how to improve email marketing relevancy through the integration of consumer and social data. Businesses find that using social data for email marketing programs improves their capability for delivering highly-targeted, relevant brand messages. The integration of social and customer data is composed of 5 main steps: audit data, translate information into data, model and prioritize, test segmentation and repeat. Using Social & Consumer Data to Improve Email Relevancy, Instructed by Stephanie Miller, gives businesses the opportunity to increase the effectiveness and value of their email marketing program.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.