Social Media Metrics that Matter: How to Effectively Measure Your Results

Better social media measurement leads to better results.

Rating
4
Level
Intermediate
Type
How To
Duration
31 min
Topic
Social Media Marketing
 

Social media classes that focus on measuring social media metrics enable businesses to effectively measure the results of their social media campaigns, and then leverage the information gained from these social metrics to better reach their leads and prospects. Businesses that can track and measure social media leads and purchases, as well as measure cost savings from their social media efforts are better able to target their resources to reach marketing goals. For that reason, social metrics and analytics that are measured must be relevant to the nuances of social networks and aligned with overall business goals. Measuring social media campaigns can help businesses better improve their overall social media communications. This social media marketing class, Social Media Metrics that Matter: How to Effectively Measure Your Results, instructed by Aaron Goldman, shows social media marketers how better social media measurement leads to better results.

You Will Learn

  • How to create a balanced portfolio of paid, owned, and earned assets
  • Which metrics are most highly correlated to social media success
  • How various ad units perform on Facebook
  • Which countries and genders are the most lucrative targets on Facebook
Instructor: Aaron Goldman

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant