Selling B2B Social Media to the C-Suite

How To
44 min
Social Media Marketing

Business-to-business social media marketing classes provide B2B marketing tips for how to understand your receptive B2B audience and choose the social channels with the best B2B social marketing results for your industry, and explain the benefits of social media marketing to the c-suite. Explaining the social media pitch to an organization’s corporate audience is an important part of business-to-business social media marketing, in order to get the right resources to execute a social media strategy well. The experience social media marketer knows about the value of B2B social media to business, but not always how to convey the reach, the results, or insights that can be gained from a successful B2B social marketing strategy. Social media marketing can be valuable for B2B companies by generating new business and brand advocacy through untapped channels. This B2B social media marketing class, Selling B2B Social Media to the C-Suite, instructed by Eric Schwartzman, shows how to make an effective argument for the value of social marketing for B2B companies.

You Will Learn

  • Show the impact of B2B social media programs
  • Understand the challenges and opportunities of online social marketing
  • Sell the value of social media to a B2B concern
  • Position social marketing as an extension of existing corporate functions
  • Match your social media pitch to an organization’s corporate culture
Instructor: Eric Schwartzman

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