This social CRM marketing class shows you social CRM tools that let businesses see a more complete view of their customers, in part by analyzing audience behaviors within social media channels. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. Businesses are embracing social CRM techniques to create innovative social programs, improve customer care, and streamline customer research. Similarly, social CRM strategies can be applied in innovative ways to boost performance and customer retention. This social CRM class, Social Intelligence Drives Social CRM, instructed by LaSandra Brill, shows how social CRM can have positive impacts throughout businesses.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.