This social promotions marketing class, A Social Promotions Primer, taught by experienced instructor Ben Pickering, offers an overview of different types of promotions and how to begin planning your promotions. In social media promotions marketing, maximizing exposure is just one of several crucial elements in running a successful contest or promotion. Social promotions experts understand that high visibility drives engagement during a contest or sweepstakes, and that a well-run promotion can have a strong impact on the business. Having an understanding of the types of promotions helps social media marketers use the right social promotions techniques to drive participation and engagement, which often leads to new customers and strengthen existing brand advocacy.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.