SoLoMo: Social, Local & Mobile Fundamentals

Develop an integrated SoLoMo strategy.

Rating
4.5
Level
Intermediate
Type
How To
Duration
58 min
Topic
Social Media Marketing
 

Mobile social media marketing classes help successful mobile marketers use an integrated approach to SoLoMo (Social-Local-Mobile) marketing in order to provide a seamless online user experience through social media and geo targeting. Best practices SoLoMo marketing techniques gives local businesses the right tools to connect with mobile customers based on real-time data to provide prospects with information based on their location and interests. Furthermore, SoLoMo and social mobile marketing enables businesses to advertise their brand’s online presence locally through coordinated content and social messaging. In addition, using mobile check-ins like Foursquare and tailored targeting with geo-fencing. Businesses can increase the value of their mobile marketing efforts by targeting prospective local customers with SoLoMo marketing. This social media marketing class, How to Prepare Your Brand for Today’s Social, Local & Mobile (SoLoMo) Marketing Environment, instructed by Chris Horton, shows mobile marketers how businesses can integrate SoLoMo to advertise and optimize for mobile.

You Will Learn

  • Why your brand needs to take an integrated approach to SoLoMo
  • When to advertise on the major social platforms (Facebook, Twitter, Google+, LinkedIn)
  • Where to establish your brand’s online presence locally
  • How to integrate SoLoMo to provide a seamless online user experience
Instructor: Chris Horton

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant