Targeting Millennials on Social & Mobile

Get more relevant by targeting millennials.

Rating
5
Level
Intermediate
Type
Strategy & Planning
Duration
32 min
Topic
Social Media Marketing
 

This social media marketing class, Targeting Millennials on Social, shows marketers how to implement effective social media campaigns targeted to millennials. Millennials should be considered by social media marketers as a significant portion of their future customer base, as they now account for 50% of the world’s population. Social media marketing to millennials presents many challenges, and this class explores who millennials are and how to connect with them. Learn from Ekaterina Walter why the growing millennial demographic is a huge opportunity for your brand.

You Will Learn

  • Who millennials are and how to connect with them
  • The challenges of marketing to millennials, and how to overcome them
  • Why the growing millennial demographic is a huge opportunity for brands
  • How Intel built a platform on Facebook to engage with millennials

 

Instructor: Ekaterina Walter

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant