Key governing bodies in the United States have issued guidance regarding the sharing and disclosing of legal information via social media. While social media has changed the ways in which brands engage with their audiences as well as employees, partners and advocates, these new channels for communication brings with it their own set of challenges, especially regarding ensuring that companies are being transparent and ethical with their communications. In this class, join the members of the Word of Mouth Marketing Association’s integrated task force on Ethics and Legal Affairs as they take a detailed look at what communicators – those in traditionally regulated industries and newly regulated – need to focus on when engaging in digital WOMM, and what you can do to address these changes.
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