The Ethical & Legal Implications of WOM

Learn about the legalities behind word-of-mouth marketing.

Rating
4.5
Level
Intermediate
Type
Essentials
Duration
39 min
Topic
Social Media Marketing
 

Key governing bodies in the United States have issued guidance regarding the sharing and disclosing of legal information via social media. While social media has changed the ways in which brands engage with their audiences as well as employees, partners and advocates, these new channels for communication brings with it their own set of challenges, especially regarding ensuring that companies are being transparent and ethical with their communications. In this class, join the members of the Word of Mouth Marketing Association’s integrated task force on Ethics and Legal Affairs as they take a detailed look at what communicators – those in traditionally regulated industries and newly regulated – need to focus on when engaging in digital WOMM, and what you can do to address these changes.

You Will Learn

  • Key considerations regarding how to comply with FTC, SEC guidelines
  • How to communicate properly on new channels
  • What to keep in mind when striving to act ethically in disclosure practices
  • Ethical issues involved with new disclosure considerations.

 

Instructor: Sam Ford

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