The ROI of Social Marketing: Online and Off

Learn how to create a return on investment from your social efforts.

Rating
4
Level
Intermediate
Type
Essentials
Duration
28 min
Topic
Social Media Marketing
 

This class will detail the importance of experience-driven social marketing as a conversation starter, the pay-off from these campaigns and strategies for maximizing and measuring their success. Successful executions of such word of mouth and social campaigns will be given with details on how they were measured. Students will leave with the answers they need to measure and justify social marketing in their plans. In short, yes you can measure the ROI of social marketing, and after this class, you will know how.

You Will Learn

  • What gets people talking on social media
  • How to make WOM actionable to build brands and drive sales
  • The different tools available for measuring WOM and social marketing
  • Best practices for including WOM in marketing mix models
  • How House Party uses WOM, online and off, to drive ROI.
Instructor: Peter Storck

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant