This class will detail the importance of experience-driven social marketing as a conversation starter, the pay-off from these campaigns and strategies for maximizing and measuring their success. Successful executions of such word of mouth and social campaigns will be given with details on how they were measured. Students will leave with the answers they need to measure and justify social marketing in their plans. In short, yes you can measure the ROI of social marketing, and after this class, you will know how.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.