Top of the Funnel Tactics for Inbound Marketing

Learn how to improve your inbound marketing campaign to drive more traffic and conversions.

Rating
5
Level
Basic
Type
Essentials
Duration
42 min
Topic
Integrated & Digital Marketing
 

In order to drive more web traffic to your site and increase conversions, it is critical to understand the relationship between online content, its channels of distribution and the top of the sales funnel. In this class, you will develop an understanding of this relationship, dive into the inbound marketing campaign process, and learn the steps to substantially improving traffic from all inbound channels.

You Will Learn

  • How to use content to identify where prospects are in the funnel 
  • The role of SEO and social media in inbound marketing 
  • The effects of content marketing on traffic and conversions by channel
  •  How content marketing and conversion work together 
  • What the inbound campaign structure looks like and how to deploy it.
Instructor: Chad Pollitt

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant