Twitter PR and Crisis Management

Discover the best Twitter crisis communication approach for your brand

Rating
4
Level
Intermediate
Type
Essentials
Duration
36 min
Topic
Social Media Marketing
 

Twitter is the social media platform that dominates the dissemination of news, information and discussions in a crisis. Understanding how to leverage and manage Twitter in a crisis is a required skill for all organizations. This skill can mean the difference between being seen as a crisis communications pro, and having the crisis spiral out of control, damaging your organization's reputation in the long-term. In this class, you will learn the skills, knowledge and tools required to develop the right approach to Twitter communications during a crisis.

You Will Learn

  • What your audience expects of you on Twitter in a crisis 
  • How to strategize and plan for meeting those expectations 
  • How to assess and filter through the influx of tweets in a crisis  
  • Which types of tweets and inquiries require a response
  • Different tools to amplify your Twitter communications.
Instructor: Melissa Agnes

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