Social media email marketing classes can explain how data from social media marketing can be leveraged to improve your company’s email marketing campaigns. Social data allows for email marketers to create more precise audience segmentation with email marketing, thus improving customer relationships. Businesses that integrate social media into email marketing often find that they can reach deeper levels of engagement, ultimately creating an environment in which brand ambassadors are encouraged to promote the brand. Knowing successful email marketing techniques for how to give your customers confidence, listen to real customer feedback, leverage your brand ambassadors, and track the success of your email campaigns is vital to your success in social media and email integration. This social media marketing class instructed by Sundeep Kapur, 5 Ways to Leverage Social Media to Improve Email Marketing, gives businesses the tools and methodology for implementing a social media integration strategy that enhances email marketing.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.