This social media marketing class focusing on brand storytelling shows you a powerful way of connecting with people to build brand awareness and cultivate brand loyalty. Agencies and brand marketers who are embracing brand storytelling that resonates with their audience find that it can help them build stronger customer relationships that lead to increased revenue. For example, strong brand storytelling techniques can not only be used to better engage your audience, but it can also be a helpful tool for brand advocates to share information about the brand to others who you wouldn’t otherwise reach. These best practices in brand storytelling content creation can go a long way in increasing brand loyalty in current customers, and reaching out to new ones. This content creation class, Using Storytelling to Deliver Social Media Results, taught by Shannon Ryan, uses case studies and examples integrating brand stories into social strategies and content creation.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.