10 A/B Test Studies

Make a revenue impact with A/B tests.

Rating
3
Level
Basic
Type
Strategy & Planning
Duration
38 min
Topic
Web Analytics & Testing
 

Examine and test two different versions of 10 different web pages. Which test wins? You’ll be surprised, not only by which test wins, but also by how much you learn from the experience.

Testing different versions of pages to determine which page performs better is a key component of online marketing. In this class, you’ll encounter 10 such tests and will guess which page won. The answers will surprise you and the knowledge you’ll gain about how to conduct these tests and what makes some pages better than others will make you a more effective marketer.   

You Will Learn

  • Why your “gut” is not always right
  • What to test, including trouble pages, landing pages, home pages, “money” pages and more
  • The results of tests involving offers, images, error pages, pricing, video and more
  • How to use Google Website optimizer to conduct your tests
Instructor: Anne Holland
Instructor: Natalie Myers

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant