Attitudinal Analytics

Harness attitudinal analytics to maximize your marketing results.

Rating
4
Level
Advanced
Type
Optimization
Duration
54 min
Topic
Web Analytics & Testing
 

In this class, learn how to go beyond traditional analytics with "attitudinal analytics": a forward-thinking, scientifically-based approach to measuring and analyzing customer satisfaction. This innovative process and patented technology will change how you think about measurement, analytics, your current practices, and possibly your entire business.

You Will Learn

  • What attitudinal analytics is, and how to leverage it in order to predict future consumer behavior
  • How to collect data that accurately reflects customer behavior through proper methodology
  • How to measure and manage customer satisfaction, and use this information to improve marketing effectiveness, and boost your bottom line
Instructor: Eric Feinberg

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