Conversion Rate Optimization: How to Convert More Clicks into Customers

Conversion tactics to implement now.

Rating
3.5
Level
Intermediate
Type
How To
Duration
43 min
Topic
Web Analytics & Testing
 

Learn a systematic, repeatable framework that consistently increases conversion rates on landing pages, micro-sites, and entire websites by 30% - 250% and beyond.

If your site receives traffic from paid search, SEO, social media, or any other channel, you can supercharge your return on investment by increasing the rate at which your visitors convert to leads or sales. This class will take you step by step through the five key conversion elements, show you specific examples and case studies, use the framework to optimize audience members sites live, and help you develop testing hypotheses you can implement on your own website as soon as you return to your office. You will learn a conversion process proven to produce massive increases.

You Will Learn

  • The five key elements of conversion rate optimization
  • Copywriting techniques that drive visitors to action
  • A repeatable conversion rate optimization process
  • Detailed examples that show conversion concepts in action
  • Specific testing hypotheses and ideas you can use on your site
Instructor: Matt Dombrow

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant