Conversion Rate Optimization: How to Convert More Clicks into Customers

Conversion tactics to implement now.

How To
43 min
Web Analytics & Testing

Learn a systematic, repeatable framework that consistently increases conversion rates on landing pages, micro-sites, and entire websites by 30% - 250% and beyond.

If your site receives traffic from paid search, SEO, social media, or any other channel, you can supercharge your return on investment by increasing the rate at which your visitors convert to leads or sales. This class will take you step by step through the five key conversion elements, show you specific examples and case studies, use the framework to optimize audience members sites live, and help you develop testing hypotheses you can implement on your own website as soon as you return to your office. You will learn a conversion process proven to produce massive increases.

You Will Learn

  • The five key elements of conversion rate optimization
  • Copywriting techniques that drive visitors to action
  • A repeatable conversion rate optimization process
  • Detailed examples that show conversion concepts in action
  • Specific testing hypotheses and ideas you can use on your site
Instructor: Matt Dombrow

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