Drowning in Data: How to Effectively Leverage Web Analytics

Make the most of your data.

Rating
3
Level
Basic
Type
How To
Duration
54 min
Topic
Web Analytics & Testing
 

You’ve done your due diligence, it’s all being tracked and now you’re drowning in a massive sea of seemingly disorganized site data. Analytics expert, Sage Lewis, will discuss how to best stay afloat by isolating and organizing the most important data and the most essential goals. Lewis will also highlight common flailings of the online marketing manager including managing campaigns outside of AdWords and tracking SEO when rank and referral data vanish.

You Will Learn

  • Key goals you need to add to your website and funnels
  • The five most important things you should be tracking now
  • How to organize a C-suite report from your bottomless pit of statistics
  • How to accurately measure campaigns outside of Google AdWords
  • How to track search engine optimization when ranking reports and referral data disappear forever
Instructor: Sage Lewis

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