You’ve done your due diligence, it’s all being tracked and now you’re drowning in a massive sea of seemingly disorganized site data. Analytics expert, Sage Lewis, will discuss how to best stay afloat by isolating and organizing the most important data and the most essential goals. Lewis will also highlight common flailings of the online marketing manager including managing campaigns outside of AdWords and tracking SEO when rank and referral data vanish.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.