E-Commerce Testing To Dramatically Lift Sales

Rating
4
Level
Advanced
Type
Optimization
Duration
35 min
Topic
Web Analytics & Testing
 

This class gives you a framework for testing landing pages as well as several case studies that demonstrate its effectiveness.

You Will Learn

  • Analyze: How to perform analysis at the page level to come up with hypotheses. 
  • Hypothesize: Make predictions based on your understanding of your customers; don’t just test what others seem to be testing.
  • Test: Make sure that your tests are statistically relevant.
Instructor: Chris Goward

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant