Foundational Principles for Website Conversions

Rating
4.5
Level
Basic
Type
Optimization
Duration
55 min
Topic
Web Analytics & Testing
 

Your opinion doesn’t matter. Your visitors don’t care about your company or your products. Wait, what?! If your visitors don’t care about your company and products, why are they on your website? These are just two of the unexpected website formulas in this Crash Course that will shake the very foundation of your idea of a website.

This class, is designed to change the way you look at your online presence. Learn 18 ways to make your website more successful and 18 ways to piss off your competitors by converting more of your visitors into leads, customers and subscribers. Your competitors won’t know how you’re spending so much, even though you may be spending less to dominate your online marketplace.

You Will Learn

  • When conventional wisdom isn’t wise
  • How to know if your web development team is making the right decisions
  • Where you may be spending money on things that actually hurt conversions
  • How to analyze your home page and landing pages

 

Instructor: Brian Massey

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant