In the last five to ten years, a number of factors have begun to drive changes in marketing. Marketing dollars are being shifted from traditional channels to digital channels, so marketers are under more pressure to present accurate and reliable data In addition, most marketers are drowning in data, but they don’t know what to do with it. Without the right data, key stakeholders are unable to make good marketing decisions, and if you can’t make good marketing decisions, you can’t prove the value of your data.
While free analytics gives you information, is it giving good enough information to make it worth it? Watch now if you're looking to build a business case for a sophisticated analytics solution in your company.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.