Google Display Network: Enhanced Campaigns Bid Optimization

Rating
4.5
Level
Intermediate
Type
Optimization
Duration
18 min
Topic
Web Analytics & Testing
 

The new bidding system on the Google Display Network is an easier, more transparent way to bid exactly the right amount for your consumer without the need to set up a complex campaigns. This class will walk you through how to fine-tune your bids to reach the right users in the right context.

You Will Learn

 

  • How Enhanced Campaigns works for the Google Display Network
  • How to use powerful bidding to reach your perfect customer.

 

Instructor: Christian Oestlien
Instructor: Steef Van Winkel

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant