How to Avoid 6 Common Web Analytics Pitfalls

Get a clear view of your web performance.

Rating
4.5
Level
Basic
Type
How To
Duration
35 min
Topic
Web Analytics & Testing
 

Learn tips and tricks on how analytics tools collect data. You will be better able to interpret, report and analyze the numbers that can be confusing and even sometimes inconsistent.

Problem: The numbers you get from your analytics tool, whether it be Google Analytics, Omniture, or another tool, seem to have inconsistencies. Solution: There are perfectly reasonable explanations for these apparent inconsistencies.  The more you know about how web analytics actually work, the better you’ll be able to interpret this data and, subsequently, the more value you’ll be able to deliver to your organization.  Once you know what to look for, you’ll be able to communicate the right information in the right way.

You Will Learn

  • The six common pitfalls of web analytics interpretation and reporting, as well as solutions for each one. 
  • Understand why “time spent on site” measurements should be taken with a grain of salt.
  • How dynamic content can skew data.
  • Gain an understanding of page traffic measurement and why you should be careful reporting it.
  • How unique visitors are counted and why tracking unique visitors can be difficult.
Instructor: Aaron Maass

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant