Learn tips and tricks on how analytics tools collect data. You will be better able to interpret, report and analyze the numbers that can be confusing and even sometimes inconsistent.
Problem: The numbers you get from your analytics tool, whether it be Google Analytics, Omniture, or another tool, seem to have inconsistencies. Solution: There are perfectly reasonable explanations for these apparent inconsistencies. The more you know about how web analytics actually work, the better you’ll be able to interpret this data and, subsequently, the more value you’ll be able to deliver to your organization. Once you know what to look for, you’ll be able to communicate the right information in the right way.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.