How to Get the Best Results with Strategic Conversion Optimization

Improve your bottom line with conversion optimization.

Rating
4
Level
Intermediate
Type
How To
Duration
14 min
Topic
Web Analytics & Testing
 

A quick overview of an undersold online marketing tactic: conversion optimization.

This class provides a foundational overview of conversion optimization, with actual examples of which landing page of two tested performed better, and promises to introduce you to what conversion optimization can do for you.

You Will Learn

  • That conversion optimization has been undersold
  • Conversion optimization is not statistics, not technology, and not multi-variate testing
  • Conversion optimization lives at the intersection of experience design, persuasion marketing, and the scientific method
  • How a conversion optimizer knows what to test
  • The bottom-line impact of some actual results of conversion optimization¬†
Instructor: Chris Goward

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant