How to Measure Social ROI

Using analytics to get the most from your social marketing efforts

22 min
Web Analytics & Testing

Understanding your social media analytics is the best and fastest way to increase your ROI. MIT Sloan shows 67% of users gain competitive advantage using analytics, and McKinsey reports this practice among firms results in a 15-20% increase in ROI. This class will show you where to start in utilizing analytics to promote your brand, optimize content marketing and track users through the sales funnel. You will learn how both B2B and B2C companies can see more ROI through the practice of analytics.

You Will Learn

  • How analytics moves you beyond just sentiment
  • How social media analytics improves your performance¬†¬†
  • How to use analytics to track ROI
  • Why analytics starts with a sound plan.
Instructor: Angela Hausman

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