Introduction to Web Analytics

Rating
4
Level
Intermediate
Type
How To
Duration
55 min
Topic
Web Analytics & Testing
 

Foundations of Web Analytics- Begin your learning by focusing on the end. You’re going to be measuring and reporting on your digital marketing efforts. So before you learn about each of the tactics, it’s important to understand what to measure and how to measure it. Keep this lesson in mind as you complete all the remaining classes.

Marketers benefit from the ability to track and measure all sorts of activity.  With tools ranging from free Google analytics to enterprise-level tools, Web Analytics is rich with data.  It’s easy to get overwhelmed by the numbers.  What can marketers measure?  What should marketers measure?  How should the results be interpreted?  This class will give you a foundation in the crucial discipline of web analytics. 

You Will Learn

  • What web analytics mean to you as a business owner
  • How data is collected and which method will work for you
  • How to decipher data and interpret it to meet your business objectives
  • How to set and track your goals, increase your conversion rate, and increase your ROI
  • Tactics for tracking and interpreting online and offline visitors by: tracking events, traffic sources,email campaigns and tracking links
Instructor: Thom Craver

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant