Measurement and Testing for Ecommerce with Google Analytics

Rating
5
Level
Basic
Type
How To
Duration
32 min
Topic
Web Analytics & Testing
 

Ecommerce presents the unique opportunity to measure digital success all the way through to the sale, providing definitive ROI for marketing efforts. Find out the best way to set up and measure your digital marketing efforts for your ecommerce site and how to use Google Analytics to measure success, including Google Analytics Ecommerce Module, Attribution Modeling, and Google Experiments.

You Will Learn

  • How to implement the Google Analytics Ecommerce Module
  • What Attribution Modeling is and how it works
  • How to measure website success with Google Experiments

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant