Strategies Overview for Google Display & Search

Rating
4.5
Level
Intermediate
Type
Strategy & Planning
Duration
26 min
Topic
Web Analytics & Testing
 

Display advertising is now critical for today's marketing strategies. In this class, you will focus on the Google Display Network solutions that can help develop the best strategy for display advertising. You will also learn how to combine audience and contextual products to get the most out of your efforts with the Google Display Network.

You Will Learn

 

  • How to use the Google Display Network Tool Kit
  • The importance of audience targeting and contextual targeting
  • Audience solutions and contextual solutions
  • How to get the most out of display advertising.
Instructor: Woojin Kim

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant