Marketing executives and business leaders are drowning in data. They have access to powerful tools that produce endless streams of information about prospects and customers. However, data without analysis is simply noise.
Your agency must excel at bringing structure and meaning to the numbers. Be proactive in assessing your performance, and be willing to adapt digital strategies in real-time based on results (or the lack of results). In this lesson, we’ll build an example custom Scorecard to house primary and secondary metrics, and serve as a model for your clients.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.