The Framework: Demand Generation Analytics & Measurement

Rating
4.5
Level
Basic
Type
Essentials
Duration
43 min
Topic
Marketing Automation
 

Online marketing is a giant game, and metrics is your scoreboard. Without effective measurement it’s impossible to know when you’re winning or losing the game.

In this class, you'll discover what metrics your marketing must have to gauge success. In addition, find out why it’s also not enough to have them; you must also know how to use them. You will find out how to see them as a learning opportunity instead of a discouraging source of stress. Finally, learn how to use metrics to get sales and management on board with your marketing efforts.

You Will Learn

  • Why marketing metrics and measurements must happen in real time
  • How to tweak and tune with the help of your metrics
  • How to drill down and get real correlations and insights with your data
  • What Google Analytics data should be examined every month
  • How to report success to sales and management.
Instructor: Kim Albee

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant