The ZMOT Perspective: Analytics Strategy Framework

Strategy & Planning
49 min
Web Analytics & Testing

Marketers have more data than ever before at their fingertips, but making it actionable is the challenging next step that often slows us down. We will explain how to use your web analytics to identify changes that you can make to improve business results quickly.

You Will Learn

  • How analytics programs have evolved and where it is going from here
  • How to create an analytics dashboard that your executives will love
  • The 5 most overlooked metrics (and why you should measure them)
  • How to take action on the 5 most important metrics
Instructor: Justin Cutroni

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