Wrangling "Big Data" To Make The Best Marketing Decisions

Big data is a competitive advantage.

Rating
4
Level
Advanced
Type
Strategy & Planning
Duration
58 min
Topic
Web Analytics & Testing
 

Big data sounds scary. However, we now work in an age where more and more of our marketing efforts can be effectively measured, allowing us to make better and more cost-effective business decisions. Big data is big opportunity for companies that understand how to harness it to leap ahead of their competitors.

Find out how CMOs and VPs of Marketing can automate, report on, and analyze data more easily to have a stronger voice in the C-Suite and prove ROI from their efforts.

You Will Learn

  • What digital metrics you should be paying attention to
  • How to perform closed-loop reporting to understand the conversion paths from first touch to purchase
  • Marketing automation and advanced analytic tools available to make your job easier
  • How companies are successfully using big data to make make better decisions—and how you can, too
Instructor: Alexandra Gibson

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant