Think of this certification program as your latest best practices update to ensure you are fluent, aware and smart on all things digital for TODAY.
A Small Sampling of What You’ll Learn:
CEO & Founder, Influential Marketing Group
Effective social media marketing strategies are provided by instructor Rohit Bhargava at the Online Marketing Institute (OMI). Rohit leads the Influential Marketing Group and is an independent marketing expert focused on helping to bring more humanity back to business. For the past decade before starting his own “concierge marketing” consultancy to work with brands on a more exclusive one to one basis, Rohit led branding, digital and social media strategy for dozens of the biggest brands in the world through leadership roles at Ogilvy and Leo Burnett marketing agencies in the US and Australia. He is the best selling author of two books (including the recent global marketing best seller LIKEONOMICS), an engaging keynote speaker, and Professor of Global Marketing at Georgetown University.
Digital Marketing Author, Consultant and Trainer, , Smart Insights
Dr Dave Chaffey is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and has been recognized as one of 50 marketing ‘gurus’ worldwide who have shaped the future of marketing. He is CEO and co-founder of digital marketing management advice site Smart Insights (www.smartinsights.com). He has 15 years of digital consulting experience and delivering hundreds of Internet marketing workshops. Recent in-company training and consulting assignments include B2C and B2B organizations including 3M, BP, CIPD, Fellowes, HSBC, Mercedes-Benz and Tektronix.
Analytics Advocate, Google
Justin is a consultant, author, and the Analytics Advocate for Google. Some of Justin’s former clients include Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, and HomeAway. As a consultant, Justin commonly works with executives to help them understand how they can leverage digital analytics and online data to improve their business. He also interacts with marketing and IT teams to define what business metrics they should track and how to collect the data. Justin is also an active participant in the digital analytics community. He publishes the blog Analytics Talk and has authored or co-authored three books: “Google Analytics” (O'Reilly, 2007), “Performance Marketing with Google Analytics” (Wiley 2010), and “Google Analytics, 2nd Ed.” (O'Reilly, 2010). In 2011 Justin was nominated as ‘Innovator of the Year’ by the Web Analytics Association. In 2012, he was nominated for ‘Most Influential Industry Contributor’ by the Digital Analytics Association.
Founder and President, Genoo LLC
As President of Genoo, Kim brings integrated marketing tools to small and midsized businesses interested in growing their businesses and using the internet to achieve better results.
In addition, Kim has gained expertise and recognition in helping SMB organizations achieve increased results through utilizing marketing technology to help them generate leads, nurture them effectively, and turn more of them into customers.
Conversion Scientist, Conversion Sciences
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.
“Conversion” is the process of converting Web traffic to leads and sales, and Conversion Sciences brings this ability to businesses of all sizes.
Brian began by developing open source analytics systems for companies seeking to build their online channels.
Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA's Converge Conference.
He has developed workshops for professional organizations such as the Direct Marketing Association and Webmaster World. He is a frequent guest on Webinars focusing on online marketing and conversion.
Brian is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
Chairman , SEMPO.org
Chris Boggs is a specialist with 13 years experience in managing paid, earned, and owned digital media campaigns. His current (12/12) role involves working across Internet specialties and industries to implement cohesive strategies and synergies between online marketing campaigns and design, user experience, and conversion optimization best practices.
Chris has worked in Search Engine Marketing since 2000, within all major industries including extensively in Retail eCommerce, Healthcare/Pharmaceutical, Financial Services, and B2B. Chris has served on the Board of Directors of SEMPO.org, the Search Marketing Professional's Organization since 2006, was President 2010-2012 and is the Chairman of the current board. Chris presents regularly at major search marketing conferences and sits on the Advisory Board for Search Engine Strategies, and he is a part time Blogger for Search Engine Watch
President, Synchronicity Marketing
Karen Talavera, the founder and force behind Synchronicity Marketing, is an internationally-recognized email and digital marketing expert. With over two decades of experience she has been praised as “a pioneer in bringing the power of email marketing to the forefront” and “diligent in staying on top of her field, mastering email marketing not just as a specific practice but also in conjunction with social media and other digital channels”.
Karen’s unique blend of digital expertise and finely honed direct response marketing mindset has delivered enhanced marketing performance and improved strategy for clients ranging from ServiceMaster, Bank of the West, AAA, and the Chicago Convention and Tourism Bureau to agencies, associations and solo-preneurs.
Karen is also a well known and respected trainer and professional educator. In 2000 she launched and continues to teach the comprehensive multi-day Email Marketing Certification for the Direct Marketing Association (DMA). She is also an instructor for the Association of National Advertisers, the Online Marketing Institute, and MarketingProfs. Throughout her tenure teaching for these and other groups Karen has trained thousands of marketing professionals, independent entrepreneurs and business owners on how to apply email and related digital marketing channels legally and strategically to grow a steady stream of engaged prospects, loyal customers, and sales.
Karen is an alumnus of the University of Michigan, speaks fluent Spanish and enjoys international travel. In her spare time you’ll find her relishing South Florida life and pursuing one of her many passions including yoga, meditation, writing and Zumba!
Senior Technical SEO Manager, TopRank
Thom Craver is the Senior Technical SEO Manager at TopRank Online Marketing. He has been coding HTML since 1993 and has been involved in search marketing since 1999.
Prior to joining TopRank, Thom was a Web Specialist at Rochester Institute of Technology where he was in charge of all Web and social presences for the Saunders College of Business and led analytics strategy efforts for the University's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf. Craver also led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.
He is a regular contributor to Search Engine Watch, ComputerLink Magazine, and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics is expected to be released by year's end.
Principal, Type A Communications
Carla helps companies tell better stories in order to build stronger brand and customer engagement. Her clients include Motorola Solutions, Sybase, VMware, Encana Oil & Gas, the U.S. Army Corps of Engineers and numerous other multi-national corporate, government and nonprofit organizations. Carla’s a consultant to the Content Marketing Institute, a frequent speaker, contributing author to the book, “Advice From the Top: The Expert Guide to B2B Marketing,” and writes articles on the power of storytelling, content marketing and B2B marketing for Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow Carla on Twitter @CarlaJohnson.
Chairman & Chief Executive Officer, Engine Ready
Jamie Smith, CEO of Engine Ready Software got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. Mr. Smith has over 10 years of Internet Marketing experience, continually staying on top of the newest opportunities in the ever-changing Internet business landscape.
In 1998, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard.
World Methods and Engine Ready merged in September of 2001 putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Mr. Smith studied Business Administration at the University of Vermont and has a Bachelor of Science in Management and Occupational Safety from Keene State College.
Founder & Principal Consultant, ShermanUX
Paul Sherman is founder and principal consultant at ShermanUX. He has worked in the field of usability and user-centered design for the past 12 years. He was most recently Senior Director of User-Centered Design at Sage Software in Atlanta, Georgia, where he led efforts to redesign the UI and improve the overall customer experience of the Peachtree Accounting desktop application and ePeachtree web-based app.
While at Sage he also designed and implemented a customer-centric contextual innovation program that sought to identify new product and service opportunities by observing small businesses "in the wild". He also led efforts to modernize and make consistent Sage North America's product user interfaces.
In the 1990's he was a Member of Technical Staff at Lucent Technologies in New Jersey, where he led efforts to develop cross-product user interface standards for several telecommunications management applications. As a consultant he has conducted usability testing and interface design for banking, accounting and tax preparation applications, Web-based financial planning and portfolio management applications, and ecommerce Web sites.
Paul received his Ph.D. in 1997 from the University of Texas at Austin. His research focused on how pilots' use of computers and automated systems on the flight deck affects their individual and team performance. Paul is Past President of the Usability Professionals' Association, was the founding President of the UPA Dallas/Fort Worth chapter, and serves on the UPA's Board of Directors and Executive Committee. He is also contributor and editor of the Gower book Usability Success Stories: How Organizations Improve by Making Easier-to-Use Software and Web Sites, published in October 2006. He writes a regular column for the online user experience magazine UXmatters and has presented at conferences around North America as well as Asia, Europe, and South America. Email Paul at firstname.lastname@example.org.
How much does this certification cost?
The cost of this certification is $859.
How long does the certification take?
Each certification is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length.
How long do I have to take the certification?
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
What is a passing exam score? How long does the exam take, and how many times can I take it?
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.
You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
Will I be tested on the classes that are electives?
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Do I receive a physical or virtual certificate or both?
Upon completion, OMI will send you a digital certificate via email.
What is the teaching style of certifications? Live or prerecorded?
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
Can I get a copy of presentation slides or other reference material to print/download?
At this time, course content and other reference materials are not offered in a non-video format.
How current is the content for the certification programs?
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.
Are OMI certification programs accredited?
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.