We all want our subscribers and customers to open our email, but with the deluge of email over and over again, filling up our inbox, consumers have to sift through the pile. Do yours stand out? It may be because the relationship you have with your customer is only about the weekly promotion and not about value. Recently, the industry has seen a shift in focus from sales based email conversations to a mix of relationship based emails that create positive, long term customer engagement. This lesson will overview the need of this change in philosophy and what you can do to start moving in this direction.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.