Web Content Playbook

Rating
5
Level
Basic
Type
Strategy & Planning
Duration
25 min
Topic
Content Marketing
 

Every brand should care about producing quality content online and for good reason: your audience and Google is counting on you. In fact, the very success of your content online hinges on quality.

That's why it's essential to understand how to strike the perfect balance between content created for humans and for search engines.

If you want to increase your visibility online and offer something useful to your website visitors so they keep coming back, this course is for you.

You Will Learn

  • How your content online can support more business goals than you may think.
  • How search engines factor into surfacing your content online, and what you need to know about quality guidelines.
  • Understanding an approach to creating quality content online that works.
  • A process for outlining the content before you create it to ensure quality on multiple levels.
  • Optimizing content for both search engines and your target audience.
Instructor: Jessica Lee

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant