Adele Revella is a marketing keynote speaker, workshop facilitator and author of "The Buyer Persona Manifesto" and co-author of the new eBook, "For Compelling Content, Let Your Buyers Be Your Guide".A career marketer with decades of experience, Adele has approached the discipline from all sides: marketing executive, consultant, trainer and entrepreneur. Traveling the globe for more than 10 years, Adele introduced buyer personas to thousands of marketers through a two-day seminar she developed and led for Pragmatic Marketing. Through the company she founded in 2010, Buyer Persona Institute, Adele leads workshops for marketers who seek the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
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