With more than thirty-five years experience in marketing and public relations, Managing Partner Anne Kennedy founded Beyond Ink in 1997 to bring the fundamental principles of marketing communications to online media. With 10 years experience in search optimization and marketing, she is an industry thought leader and sought after speaker; covering topics ranging from Duplicate Content, Cleaning Up Messes and Balancing Paid and Organic. She has also published numerous articles; Why SEO is Critical to Your Online Marketing, Search industry Trends, Affiliate Programs and Chasing Algorithms.
Currently, Anne represents professional SEO firms on the Search Engine Strategies (SES) Domestic Advisory Board, an influential group of business professionals from various industries and fields of expertise selected to propel the search industry forward.
She further serves on the board of directors of Helium.com, a community of writers providing experience-based knowledge, wisdom and creativity to publishers and readers. Barely 18 months after launch, Helium gained 110,000 writers who have published one million articles on the site.
With a degree in Radio, Television and Film from Northwestern University, Anne was certified an Internet Professional by Novell, Inc. Anne served on the Board of Directors of Mesda, now TechMaine, the state's principal IT trade association for six years, and before that with various public relations and advertising in Connecticut and Rochester, New York.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.