• carla

Carla Johnson

Principal,  Type A Communications

Carla helps companies tell better stories in order to build stronger brand and customer engagement. Her clients include Motorola Solutions, Sybase, VMware, Encana Oil & Gas, the U.S. Army Corps of Engineers and numerous other multi-national corporate, government and nonprofit organizations. Carla’s a consultant to the Content Marketing Institute, a frequent speaker, contributing author to the book, “Advice From the Top: The Expert Guide to B2B Marketing,” and writes articles on the power of storytelling, content marketing and B2B marketing for Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow Carla on Twitter @CarlaJohnson.

  • Content Marketing, BtoB Digital
    Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.
    Carla Johnson  •  19 min  •  Basic  •  How To

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