• debra

Debra Smallman

Owner/Digital Director,  Kaberg Consulting

Debra Smallman has over 20 years of media experience in both traditional and digital. Debra worked at media agency Quantum Media in NY, SF and LA starting her career as Account Executive and working her way to Senior VP/Business Development & Media Services. In addition, she spent several years at full service agency LVL Advertising as VP/Media Services. Following that was VP/Business Development & Media Services at Keane Interactive, a full service interactive agency. In the past 15 years she developed and runs Kaberg Consulting (www.kabergconsulting.com) providing strategic consultation to numerous agencies and clients across a variety of industries and demographics. 

  • New Releases, Integrated & Digital Marketing
    Digital Media Fundamentals is designed to provide the basic fundamentals of developing a digital media campaign. The focus will be on planning and buying basics, understanding elements of strategic approach, essential buying tactics, plan development, and how to analyze, optimize and develop delivery reports.
    Debra Smallman  •  44 min  •  Basic  •  Strategy & Planning
  • Digital Advertising & Affiliates
    This class is an introduction to the fundamentals of digital media strategy and tactical planning. It will cover basic essential elements in creating a success digital media campaign.
    Debra Smallman  •  24 min  •  Basic  •  Essentials

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