Feras Alhlou

Principal Consultant/Co-Founder ,  E-Nor, Inc.

Feras Alhlou is the Principal Consultant/Co-Founder of E-Nor (serving Fortune 500-25). He is a frequent national/international speaker at industry conferences including SMX, eMetrics and Google Analytics User Events (GAUGE). Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller.

Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. He has traveled the globe educating businesses and Internet consultants on the subjects of web analytics and digital marketing optimization.

Feras is a co-chair the Digital Analytics Association, serves on the examination sub-committee and is a Certified Web Analyst.

  • Web Analytics & Testing
    Marketers have a tremendous amount of data at their fingertips, from web analytics, to social, to mobile, and more. But the sheer amount of data that marketers have access to can be overwhelming, and it's critical to know how to leverage this data to benefit the organization. And while it's easy to associate measurement with technology, it's more important to...
    Feras Alhlou  •  45 min  •  Intermediate  •  Optimization
  • Web Analytics & Testing
    In the past, marketers have always complained about lack of access to data and measurement. In today's multi-channel, multi-device world, it's just the opposite, and marketers are now bombarded with data. This tutorial will show you the power of segmentation and proven methodology to derive insights, taking your analytics practice to the next level.
    Feras Alhlou  •  46 min  •  Intermediate  •  Essentials

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