• james.small

James Tall

Web and Offer Marketing Analyst,  Adobe

James Tall, a web and offers marketing analyst at Adobe, is responsible for providing actionable insights and creating a culture of data-driven decision making within the Adobe marketing web strategy team. He oversees design and delivery of analytics reports regarding web performance and lead generation collateral. James holds an MBA from Brigham Young University.

  • Web Analytics & Testing
    In the last five to ten years, a number of factors have begun to drive changes in marketing. Marketing dollars are being shifted from traditional channels to digital channels, so marketers are under more pressure to present accurate and reliable data In addition, most marketers are drowning in data, but they don’t know what to do with it. Without the...
    James Tall  Mike Barton  •  35 min  •  Intermediate  •  Essentials

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