Jeff Fromm is EVP at Barkley, a fiercely independent ad agency in Kansas City. He has been actively studying Millennials since 2010. Though he likes to say that he’s been studying them for two decades, thanks to his twin daughters who are in their early 20s. Jeff is author of multiple reports and co-author of “Marketing to Millennials: Reach The Largest & Most Influential Generation of Consumers Ever.”
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.