Social media marketing class instructor Ekaterina Walter offers tips on effective targeting with social media platforms. Walter is a Global Social Innovation Strategist at Intel. She is a passionate marketer and a recognized thought-leader in her field, a vibrant speaker, and a regular contributor to well-known industry publications such as Mashable, Fast Company, Huffington Post, TheNextWeb and others. Ekaterina is a proud TEDizen. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management. She is an author of the upcoming book “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”. You can connect with Ekaterina on Twitter @Ekaterina or through her blog Building Social Bridges.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.