• Ekaterina Walter

Ekaterina Walter

Social Media Strategist,  Intel

Social media marketing class instructor Ekaterina Walter offers tips on effective targeting with social media platforms. Walter is a Global Social Innovation Strategist at Intel. She is a passionate marketer and a recognized thought-leader in her field, a vibrant speaker, and a regular contributor to well-known industry publications such as Mashable, Fast Company, Huffington Post, TheNextWeb and others. Ekaterina is a proud TEDizen.  She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management. She is an author of the upcoming book “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”. You can connect with Ekaterina on Twitter @Ekaterina or through her blog Building Social Bridges.

  • Social Media Marketing, BtoB Digital
    Facebook marketing experts understand the importance of launching targeted customer to customer marketing campaigns that connect with and cultivate brand advocates. In this Facebook marketing class, you can learn insider tricks about how to engage your Facebook fans to build brand awareness, how to cultivate brand loyalty and tips for increasing traffic. Facebook marketers frequently use Facebook posts emphasizing...
    Ekaterina Walter  •  54 min  •  Intermediate  •  Optimization
  • Social Media Marketing, Digital Advertising & Affiliates, Integrated & Digital Marketing
    This social media marketing class, Targeting Millennials on Social, shows marketers how to implement effective social media campaigns targeted to millennials. Millennials should be considered by social media marketers as a significant portion of their future customer base, as they now account for 50% of the world’s population. Social media marketing to millennials presents many challenges, and this class...
    Ekaterina Walter  •  32 min  •  Intermediate  •  Strategy & Planning

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